The Science Behind Believing What’s Not True (GPB News)



Psychology professor talks about strategies for persuasion

KENNESAW, Ga. (Mar 22, 2017) — No human being is free of bias, but we’re mostly unaware of them. Politicians aren’t, though, and they use our unconscious biases to convince us that what’s true is false and vice versa. Appealing to emotions, rather than reason, can be a very persuasive strategy. We talked about this tactic with Kennesaw State psychology professor Roxanne Donovan and Penn State media studies professor Shyam Sundar.

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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit