The Potential Pitfalls of Big Data in Healthcare – An Evolutionary Tale (


KSU Professor Herman E. Ray says the creation of an analytics culture within a healthcare provider requires several key items to be successful.

KENNESAW, Ga. (Feb 3, 2017) — Big data is being successfully leveraged in many industries by both traditional information companies, as well as companies that would not be thought of in this way. There are many examples of successful uses of big data, such as Target’s pregnancy score and Macy’s ability to create on-demand pricing of their product offerings.

The literature is full of potential uses of big data in healthcare, but there are not as many published success stories, especially at the provider level, which can include hospitals or physician practices. There are some success stories such as HCA’s development of a data center, as well as University of Pennsylvania Medical Center’s (UPMC) investment.

Why are some providers successful in this space while others seem to struggle? What is the evolution of analytics in the provider space?

Click here to read the entire article.


A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit