The Potential Pitfalls of Big Data in Healthcare – An Evolutionary Tale (


KSU Professor Herman E. Ray says the creation of an analytics culture within a healthcare provider requires several key items to be successful.

KENNESAW, Ga. (Feb 3, 2017) — Big data is being successfully leveraged in many industries by both traditional information companies, as well as companies that would not be thought of in this way. There are many examples of successful uses of big data, such as Target’s pregnancy score and Macy’s ability to create on-demand pricing of their product offerings.

The literature is full of potential uses of big data in healthcare, but there are not as many published success stories, especially at the provider level, which can include hospitals or physician practices. There are some success stories such as HCA’s development of a data center, as well as University of Pennsylvania Medical Center’s (UPMC) investment.

Why are some providers successful in this space while others seem to struggle? What is the evolution of analytics in the provider space?

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