Break It Down: Cognitive Dissonance (GPB News)

KENNESAW, Ga. (Oct 28, 2016) — Sometimes people won’t – or don’t – change their minds, even when they’re presented with evidence showing their views aren’t based in fact. One reason why is a psychological term called cognitive dissonance.  

You may hear more and more about cognitive dissonance as we get closer to the election. It's a term used to explain politics all the time. But it's something that not a lot of people really understand. 

Celeste Headlee and Adam Ragusea "Break It Down” with help from University of Georgia associate professor of political science Audrey Haynes and Roxanne Donovan,  a professor of psychology and interdisciplinary studies at Kennesaw State University. 

Listen to the interview at 


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit