KSU professor discusses Falcons' strategy to lower concessions prices


KSU professor discusses Falcons' strategy to lower concessions prices

KENNESAW, Ga. (May 19, 2016) — Excerpt of Article: The Atlanta Falcons want to feed their fans for less. Today Arthur Blank announced that concessions pricing at the Mercedes-Benz Stadium will be priced below the average for NFL stadiums.

Two dollars for sodas and water, $3 for snacks like nachos and pizza, and a domestic beer will cost $5.

J.C. Bradbury, a sports management economist with Kennesaw State University, said the price change isn't just from the goodness of the Falcon management's hearts.

"You want to get as much money out of the rich guy as you can, without cutting off the poor guy – and I'm using extreme generalizations here,” Bradbury said.

He said the Falcons' move makes sense, because food and drinks are included in many of the premium seating packages.

"If you just watch Falcons games on television, it's a sell-out, but you have to put air quotes around 'sell-out.' There are lots of empty seats."

Bradbury said this move is about filling those seats, which he said makes the game more fun to watch.

Name of Publication:
WABE 90.1 FM

Link to Article:


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu