Has Fox News Hit Its Ceiling?



Has Fox News Hit Its Ceiling?

KENNESAW, Ga. (Aug 24, 2016) — Excerpt of Article: Now that the monster Roger Ailes has been slain and the palace that he built, Fox News Channel, has been revealed to be a catacomb of sexual harassment chambers built to satisfy the old goat, a power shift is taking place ahead of schedule at the company. The shift was inevitable as the 76-year-old executive was going to retire or expire in the coming years, and the 85-year-old primary owner of the channel, Rupert Murdoch, is likewise reaching the end of his actuarial limit. Soon, control of the insanely profitable ($1.5 billion a year) channel will fall to Murdoch's empowered heirs, sons James and Lachlan, and with it will come the opportunity to rethink how to position the conservative TV audience’s guiding spirit. Will they seize the opportunity? ...

But for all the success Fox News Channel has reaped, it may have hit its ceiling. ...

“I do think the Fox formula, as incredibly successful as it’s been, will change in the next few years,” says Ailes biographer Kerwin Swint, a professor of political science at Kennesaw State University. “And that’s because it has to. The media landscape changes, and media habits and culture moves on. It seems to me as if Fox has already become less overtly partisan in its coverage, if not its commentary. Megyn Kelly deserves a lot of the credit for that.”Swint points to the network’s aging audience, which at 68 is the highest among the cable news networks, and is also 98 percent white. “With Ailes gone, they have lost their spiritual father. They will need a new identity. I think James Murdoch has quite a different vision for Fox than Ailes had. But he will move slowly, his father will insist on maintaining the ‘brand.’ And if Trump loses in November, which is quite likely, Fox management will have some decisions to make about their direction, similar in some ways to the Republican Party: ‘What does the future look like?’”

Name of Publication:
Politico Magazine

Link to Article:


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