North DeKalb Mall store on Macy’s hit list
By Leon Stafford The Atlanta Journal-Constitution
6:03 p.m. Thursday, Jan. 7, 2016 |…
(Jan 8, 2016) — By Leon Stafford The Atlanta Journal-Constitution
Link To Articlehttp://www.ajc.com/news/business/north-dekalb-mall-store-on-macys-hit-list/npzSd/
6:03 p.m. Thursday, Jan. 7, 2016 | Filed in: Business
Department store giant Macy’s announced Thursday a raft of store closings around the
country, including the shutdown of the chain’s North DeKalb Mall store, which had
already begun a closeout sale at the end of last year.
The Cincinnati-based chain blamed the closings — 36 in all — on disappointing 2015
sales and said it plans to “operate more effectively with an organization that is
flatter and more agile.” …
Randy Stuart, an associate professor of marketing at Kennesaw State University, said
discount stores such as Costco are driving customer foot traffic today and becoming
the destination for shoppers. That has kept malls relevant, but in a way that differs
greatly from their historic use.
“The mall was and still is a place for people to socialize, to be with each other,”
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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.