North DeKalb Mall store on Macy’s hit list

By Leon Stafford   The Atlanta Journal-Constitution 6:03 p.m. Thursday, Jan. 7, 2016 |…

Georgia (Jan 8, 2016)By Leon Stafford   The Atlanta Journal-Constitution

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http://www.ajc.com/news/business/north-dekalb-mall-store-on-macys-hit-list/npzSd/

6:03 p.m. Thursday, Jan. 7, 2016 | Filed in: Business

Department store giant Macy’s announced Thursday a raft of store closings around the country, including the shutdown of the chain’s North DeKalb Mall store, which had already begun a closeout sale at the end of last year.

The Cincinnati-based chain blamed the closings — 36 in all — on disappointing 2015 sales and said it plans to “operate more effectively with an organization that is flatter and more agile.” …

Randy Stuart, an associate professor of marketing at Kennesaw State University, said discount stores such as Costco are driving customer foot traffic today and becoming the destination for shoppers. That has kept malls relevant, but in a way that differs greatly from their historic use.

“The mall was and still is a place for people to socialize, to be with each other,” Stuart said.

Read the full article:

http://www.ajc.com/news/business/north-dekalb-mall-store-on-macys-hit-list/npzSd/

 


 

A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu

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