Kennesaw State to offer journalism and emerging media bachelor’s degree

Board of Regents approves change to existing communication major KENNESAW, Ga. (Jan. 7, 2016)…

Georgia (Jan 7, 2016)Board of Regents approves change to existing communication major

KENNESAW, Ga. (Jan. 7, 2016)— In an effort to make its communication program more competitive and responsive to industry trends, Kennesaw State University’s School of Communication and Media will offer a Bachelor of Science in Journalism and Emerging Media.

Following approval Wednesday by the Board of Regents of the University System of Georgia, the new major expands a journalism and emerging media curriculum previously offered as a concentration within the Bachelor of Science in Communication major. The new major will be offered starting in the fall 2016 semester.  

“Offering a stand-alone degree in this exciting and rapidly changing field illustrates Kennesaw State’s commitment to creating and building robust academic programs that assure our graduates enter their respective fields equipped with the best theoretical and practical knowledge,” said W. Ken Harmon, the University’s provost and vice president for academic affairs.

More than 175 students are currently enrolled in the journalism and emerging media concentration, which emphasizes producing news content for traditional media like newspapers, magazines, television and radio, as well as for online, mobile and social media applications. Administrators expect the number of students declaring a major in the field will increase to 250 within three years. 

“The new journalism and emerging media major is the latest step in strengthening programs for students focusing on developing news and feature content through storytelling in the evolving news media industry,” said Barbara Gainey, director of the School of Communication and Media. “Additional steps include adding digital production spaces for print, online, video and audio content, and new faculty positions to support innovative instruction and continued emphasis on new technologies to enhance data gathering, reporting, and distribution of content for a varied marketplace.”

Communication continues to be one of Kennesaw State’s most popular majors, with more than 1,500 enrolled. In addition to the newest major in journalism and emerging media, students earning the Bachelor of Science in Communication may also concentrate in media studies and organizational communication. The School of Communication and Media also offers a Bachelor of Science in Public Relations; a Master of Arts in Integrated Global Communication and a graduate certificate in Digital and Social Media.


Kennesaw State University is the third-largest university in Georgia, offering nearly 150 undergraduate, graduate and doctoral degrees. A member of the University System of Georgia, Kennesaw State is a comprehensive university with more than 33,000 students from over 130 countries. In January 2015, Kennesaw State and Southern Polytechnic State University consolidated to create one of the 50 largest public universities in the country. 



A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit