Recharging: Strategies of Rejuvenation for 2015

It’s here again. Yep, that time of the year. The fourth quarter. It’s not only time to…

Georgia (Jan 15, 2015)It’s here again. Yep, that time of the year. The fourth quarter. It’s not only time to make those final sales and wrap up those books, but also the time to look ahead and strategize. To develop plans. Maybe to re-invent what your company can do for your sales tactics or even your strategy itself. It’s time to recharge. With that in mind, here’s a look at some of what’s on the horizon for printers in 2015….


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Fortune favors the bold

We’ve established that print is not dead, right? Well, success also can be achieved by entering into new arenas and partnerships. “This is where real innovation happens [for companies], and it can work,” says Dr. Timothy Blumentritt, associate professor of management at Kennesaw State University in Atlanta.

Blumentritt says the challenge for companies is to behave and think entrepreneurially while still staying true to their core customers. “In some sense, printers, at their core, facilitate communication. Putting ink on paper has been the traditional way that they do so, but as the world of communications changes, so must printers. In responding to novel ventures within printing, companies are only limited by their imaginations and willingness to invest in new ventures.” … 

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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit