Low voter turnout in Cobb's Tuesday election follows trend and Campaign disclosure reports reveal funding gaps for Cobb municipal candidates
by Ricky Leroux November 05, 2015 12:00 AM MARIETTA — Voter turnout in Austell, Kennesaw…
Georgia (Nov 6, 2015) —
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November 03, 2015 12:15 AM
MARIETTA — A look at the campaign disclosure reports for candidates taking part in
today’s city elections reveal some discrepancies in the fundraising among candidates.
However, money isn’t everything in local elections, according to Kerwin Swint, political science professor at Kennesaw State University.
“At this level, money’s not as important as it would be for, say, a statewide or congressional race,” Swint said.
Money can give candidates an edge when it comes to purchasing yard signs and mailers or having candidate meet-and-greets, Swint said, but fundraising advantages don’t always result in winning.
“If you’re able to raise more money, then you’re better able to afford all those things that are going to get you voter contact,” Swint said. “You can have radio spots or mailed brochures. You are better able to position yourself, but the caveat there is it’s not always the person that wins. In local elections, sometimes a candidate that is less funded but they have a better turnout mechanism or they have something else working in their favor can win.”
Bigger factors in local races are name recognition, reputation among voters and getting out the vote, Swint said. …
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