Kennesaw State’s Fifth Third Bank Stadium gets starring role

Venue provides college stadium backdrop for TV/radio production The members of an Atlanta-based…

Georgia (Mar 23, 2015)Venue provides college stadium backdrop for TV/radio production

The members of an Atlanta-based drumline act in a national public service announcement filmed at Kennesaw State’s Fifth Third Bank Stadium.

 

KENNESAW, Ga. (March 25, 2015) — Kennesaw State’s Fifth Third Bank Stadium served as the setting for a major national television and radio public service announcement (PSA) production last week.

Teresa Wren Johnston, director of Kennesaw State’s Center for Young Adult Addiction and Recovery (CYAAR), hosted officials from the national Substance Abuse and Mental Health Services Administration (SAMHSA) and a PSA production agency who wanted to incorporate footage shot in the stadium.

“The PSAs use the scenario of a drumline member who briefly stumbles and is then quickly helped by his teammates to convey the message that people in recovery need the ongoing support of their community, or a community of their peers as you find on a college campus like ours, for example,” Johnston said.

“When SAMHSA invited me to become a National Partner for Recovery, one of my responsibilities was to help in the planning for SAMHSA’s 2015 National Recovery Month, which will be held in September,” Johnston said. “They said they needed a spectacular venue to shoot the PSAs, and I was happy to recommend our stadium.”

Firstline Creative & Media recruited the actors, a 10-member, professional drumline ensemble from Atlanta, and orchestrated the production on the field. Following editing and post-production work, a flight of radio and TV PSAs will be released through Edelman public relations beginning in September.

Last month, Johnston was among a small group of experts convened by the White House for its first Office of National Drug Control Policy Meeting on Treating Substance Use Disorders Today: Access, Recovery, and the Affordable Care Act. During the summit, Johnston shared her views with David Mineta, deputy director of Demand Reduction for the Office of National Drug Control Policy, and Tom Coderre, who was appointed by President Obama to serve as senior adviser in Substance Abuse and Mental Health Services.

The summit brought together the nation’s leading experts in the fields of substance use disorders and mental health treatment to discuss the latest programs, policies and how the Affordable Care Act is expanding coverage and access. 

Next month, KSU’s CYAAR will host the Pathways to Understanding national conference April 8-10. Participants will join specialists in the field exploring current research and advances in neuroscience, addiction and the young adult population. 

— Robert S. Godlewski, photo by David Caselli

 

 

 

 

 

2015 Pathways to Understanding

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A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 38,000 students. With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu.

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