Kennesaw State University launches new commercial on eve of first football game

Sturgis, Kennesaw State University live mascot

School’s first live owl mascot, Sturgis, stars in the spot Click here to watch the…

Georgia (Sep 2, 2015)School’s first live owl mascot, Sturgis, stars in the spot

Click here to watch the new Kennesaw State University commercial. 

KENNESAW, Ga.  (Sept. 2, 2015) — Sturgis – Kennesaw State’s first live owl mascot – stars in the University’s new commercial scheduled for its first broadcast airing on Thursday, Sept. 3, during the telecast of the University’s inaugural football game against the Buccaneers of East Tennessee State University, in Johnson City, Tenn.

The 30-second spot, which was fully produced in-house by University staff, will air during the game’s broadcast on the SoCon Digital Network. Kickoff for the game begins at 7:30 p.m. EDT.

“Sturgis is a powerful and popular symbol of Kennesaw State and of the more than 33,000 students who attend our great university,” said Arlethia Perry-Johnson, the institution’s vice president of strategic communications and marketing. “So we found it quite fitting to feature visually commanding images of our majestic mascot to present our institution to our broadcast audience. The owl exemplifies wisdom and intellect – and so do our students.”

The commercial highlights the school’s Black and Gold colors, which are evident in the two-year-old Eurasian eagle owl’s plumage, by carefully controlling the lighting, which was soft and diffused to create the ambience of an owl’s habitat. A Red Scarlet Dragon digital cinema camera was used to record the footage, which allowed the cinematographer/director to capture small, precise movements by Sturgis as his off-stage handler directed his attention for certain shots.

KSU’s Athletics Department manages all of Sturgis’s visits to the University. The owl was named as the school’s first live mascot in October 2013, in honor of the University’s first president, Horace Sturgis.

Members of Kennesaw State’s Strategic Communications and Marketing, University Information Technology Services, and Athletics Marketing staff collaborated to produce the spot – developing the concept, writing the script, and handling the production and post-production. A freshman student, Eric Ramos, composed the music for the spot. The College of the Arts Onyx Theatre on the Kennesaw Campus served as the set for the filming.

“This is an excellent example of Kennesaw State colleagues working together to produce a beautiful spot in which the campus community can take great pride,” said Perry-Johnson.  

The airing of the commercial comes at an exciting time for students of Kennesaw State, which completed a successful consolidation with Southern Polytechnic State University this summer. Plans are for the spot to be played throughout the football season and the current academic year.

# # #

Kennesaw State University is the third-largest university in Georgia, offering more than 100 undergraduate, graduate and doctoral degrees. A member of the University System of Georgia, Kennesaw State is a comprehensive university with more than 33,000 students from 130 countries. In January 2015, Kennesaw State and Southern Polytechnic State University consolidated to create one of the 50 largest public universities in the country. 

—Robert S. Godlewski



A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit