Kennesaw State named 12th university to offer new MBA-level strategic communications course
Public Relations Society of America partners with Coles College of Business on MBA initiative…
Georgia (Jul 23, 2014) — Public Relations Society of America partners with Coles College of Business on MBA initiative
KENNESAW, Ga. (July 23, 2014) — Kennesaw State University has been named by the Public Relations Society of America as the 12th university in the nation to offer its MBA-level Strategic Communications course. PRSA is the largest professional organization serving the U.S. public relations community.
The class will be offered through the Michael J. Coles College of Business MBA program. The course directs graduate business students in reputation management fundamentals and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (SCR), government relations and crisis communications.
“We are so proud to be an academic partner with PRSA in the delivery of such a comprehensive corporate communications course to our students,” said Kathy Schwaig, dean of the Coles College of Business. “It’s this type of collaboration with the business community that creates such a relevant learning experience in the classroom. Our students benefit, as do the businesses that employ them.”
To meet the need of Coles’ MBA program, the turnkey course is offered in full-semester, mini-mester and seminar formats. The course was formally launched in the fall 2013 by PRSA and five leading business schools, following the completion of a yearlong pilot program and publication of a white paper on strategic communications at the MBA level.
“Kennesaw State now joins a number of best-in-class universities around America in offering this important course to graduate business students,” said Joe Cohen, APR, national chair of PRSA. “By embracing this program, the Coles College of Business is helping to educate its students on the critical importance of reputation management and provide fundamental grounding in communications strategy that is essential for future organizational leaders.”
The new PRSA-endorsed course will enhance Coles College’s current strategic communications offerings and will be available to graduate students beginning in 2015.
# # #Coles College of Business
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.