Coles College of Business to open The Tenacity Center for Account Management and Client Retention

College partners with Tenacity, Inc. to bring consulting expertise to Kennesaw State KENNESAW, Ga…

Georgia (Feb 12, 2014)College partners with Tenacity, Inc. to bring consulting expertise to Kennesaw State

KENNESAW, Ga. (February 12, 2014) —The Michael J. Coles College of Business and Atlanta-based Tenacity, Inc., announced today the launch of a new educational center designed to counsel and teach executives, client-facing managers and other stakeholders the best practices, tools and techniques of client relationship management and retention.

“This is an exciting chance for us to partner with leaders in the client-retention field,” said Kathy Schwaig, dean of the Coles College of Business. “Client retention is key to business success, and success in business is what Coles is all about.”

The Center will be run by Coles Executive Education programs unit and will initially offer a certificate in Account Management and Client Retention, sessions for C-level executives, and other customized educational programs that can be tailored to fit a company’s individual needs. The center’s programming will be based on Tenacity, Inc.’s Clients for Life® client retention process, and will strengthen the continuing education curriculum available to the business community through Coles College.

“The Clients for Life client retention process is at work today protecting over $20 billion in services contracts in 13 countries for some of the world’s leading services management and professional services firms,” said John Gamble, founder and principal of Tenacity. “Regrettably though, we’ve had to turn down requests from many smaller companies, who clearly would stand to benefit from the Clients for Life processes, because our full consulting model did not efficiently scale to them.”

The Tenacity Center will combine Tenacity’s 30 years of client-retention consulting experience with Coles’ top business faculty to deliver programming to a broader spectrum of companies and professional services firms. Rather than work with an entire organization, the Center will train select managers, who will then be mentored and supported in implementing these proven processes in their own organizations.

Programming will begin in the late spring of 2014, and be led by John Gamble, founder and principal of Tenacity, Inc., Steve Wurzbacher, principal and COO of Tenacity, Inc., and Michael Salvador, director of executive education programs for Coles College of Business. Gamble and Wurzbacher will also join the larger Coles community, becoming executives in residence for the college.

For more information on The Tenacity Center for Account Management and Client Retention at the Michael J. Coles College of Business, please visit

The Clients for Life®client retention process is a registered trademark of Tenacity Incorporated.  All rights are reserved.For more information on Tenacity, Inc., please visit



-- Paula Stanton

The Tenacity Center for Account Management and Client Retention


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit