BrandsMart acquisition allows Kennesaw State to link properties, programs east of main campus

Campus Green Generic Image of Kennesaw Hall

Parking and new operations to join continuing education and recreation facilities along Busbee…

Georgia (May 29, 2014)Parking and new operations to join continuing education and recreation facilities along Busbee Drive corridor

KENNESAW, Ga.  (May 29, 2014) — Kennesaw State officials are finalizing the acquisition of a critical plot of land on Busbee Drive in Kennesaw — the former site of BrandsMart USA.

The $9.9 million acquisition, approved last week by the Board of Regents of the University System of Georgia, will enable major expansion of the University and aid in the implementation of several key initiatives currently in the master-planningpipeline.

The purchase will include 17 acres of land, an existing 113,000-plus square-foot buildingand 722 much-needed parking spaces, which will be accessible through Kennesaw State’s park-and-ride bus shuttle program.

Projects planned for the repurposed retail building include a new student health center, additional laboratory space for Kennesaw State’sDepartment of Health Promotion and Physical Education, a new marching band program and critically needed storage.

Kennesaw State President Daniel S. Papp called the acquisition and development of the project “very strategic,” noting that the property would link the KSU Center on Busbee Drive — home of the University’s College of Continuing Education — with the 88-acre KSU Sports and Recreation Park, creating 120 acres of contiguous land east of the main campus. 

“This acquisition comes at a critical juncture, just as we are about to complete the consolidation of Kennesaw State and Southern Polytechnic,” Papp said. “Space continues to be at a premium as the University grows and evolvesinto the world-class institution that we all envision. So we are pleased to be able to adapt an existing facility and add additional capacityin a manner consistent with the University System of Georgia’s space utilization objectives.”

In addition to providing added space to accommodatethe expected growth of the University associated with the impending consolidation, the project also comes as the University anticipates kicking off its first season of NCAA Division I football in fall 2015.

“The University will be able to accommodate the growing space needs of existing programs as well as new programs, like practice space for themarching band that will be associated with our football program,” Papp said. “The real plus will be linking our main campus and east campus, which will make it easier for students and staff to access these important facilities.”

The BrandsMart acquisition was spearheaded by the Kennesaw State University Foundation and will be funded by state bonds. It is the latest in a series of capital projects initiated by the KSU Foundation, which has spearheaded $403.7 million in expansion projects at Kennesaw State since 1999.

# # #

Kennesaw State University is the third-largest university in Georgia, offering 90 graduate and undergraduate degrees, including doctorates in education, business and nursing and a Ph.D. in international conflict management. A member of the University System of Georgia, Kennesaw State is a comprehensive, residential institution with a growing student population of more than 24,600 from 130 countries.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit