A Royal Hit

Daniela at Royals .jpg

Kansas City Royals’ World Series run is icing on cake for Kennesaw State alum KENNESAW, Ga…

Georgia (Oct 23, 2014)

Kansas City Royals’ World Series run is icing on cake for Kennesaw State alum

KENNESAW, Ga., (Oct. 23, 2015) -- Would someone please pinch Daniela Duron? 

As if the good fortune to land a dream job in the sport she loves was not enough, the December 2013 communication grad has found herself smack dab in the middle of the euphoria of a World Series run for the Kansas City Royals, its first shot in 29 years.

As an assistant in the Royals’ marketing department, Duron helps manage and develop content for the team’s social media sites and books bands for pregame shows. Before games, she’s typically in the dugout and on the field tending to details and snapping pictures.

“It’s the most incredible experience of my life,” Duron said of so being so close to the action. “It seems like a dream.”

At Kennesaw State, Duron was on track to become a journalist, pursuing the Department of Communication’s journalism and citizen media track.  She was one of a team of five student reporters named finalists in a national online journalism competition for a “Moms on Meth” feature story.

However, after completing an internship with the Atlanta Falcons in January 2014, Duron knew she wanted to work in sports marketing, but baseball had always been her passion. When the Royals offered her the position in March 2014, she jumped at the chance. Even so, she says, she never imagined what was to come.  

Duron rode the roller coaster that was the Royals’ 89-73 regular season, which ended on a high with a win against Chicago. The ride continued with a trip to the postseason as a wildcard team. After sweeping three opponents to earn the American League championship, the Royals found themselves in the World Series for the first time since 1985.

Now, Duron is continuing the ride as the Royals and San Francisco battle it out for a World Series victory.  As of press time, the series was tied 1-1, and Duron says she's battling her anxiety and jitters right along with all the fans.

“It’s been a real whirlwind,” she said.  “It’s hard to take it all in. You just have to step back, remember that you believe in them and hope they’ll keep it rolling.” 

Whatever happens, Duron says, she remains focused on the important thing — that she is living her dream.

“It’s such an honor to be a small part of such an amazing season for the Royals,” she said.  “What they’ve been able to do is truly historic.”


-- Sabbaye McGriff


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu