Home Depot’s failure in China: Ignoring women
Apr 26, 2013, 12:30pm EDT Updated: Apr 29, 2013, 10:15am EDT Ruchika Tulshyan Staff Writer-…
Georgia (Apr 29, 2013) — Apr 26, 2013, 12:30pm EDT Updated: Apr 29, 2013, 10:15am EDT
Link To Articlehttp://www.bizjournals.com/atlanta/blog/femme-fortune/2013/04/home-depots-failure-in-china.html
- Ruchika Tulshyan
- Staff Writer- Atlanta Business Chronicle
The Home Depot Inc. entered China in 2006 by acquiring 12 stores from Home Way, a Chinese company. But by September 2012, all Home Depot stores closed in China.
In 74 percent of homes in North America and Asia, the woman is fully engaged in deciding what and where to shop, according to a 2008 Pew Research Center survey.
“I can’t stress the importance of how much of a missed opportunity this was for Home Depot,” said May Hongmei Gao, associate professor of communication at Kennesaw State University, and the researcher for the five-year study entitled “Culture determined business models: analyzing Home Depot’s failure case in China for international retailers from a communication perspective.”
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.