Watch Kennesaw State's new public service announcement
“Global Thinkers. Engaged Leaders.” shines spotlight on university’s unique…
(Jan 15, 2012) —
KENNESAW, Ga. (Jan. 12, 2012) — Kennesaw State University unveiled a brand-new public service announcement during
the Jan. 13 men’s basketball game, when the Kennesaw State Owls took on the Mercer
University Bears on Comcast/Charter Sports Southeast network (CSS).
The 30-second spot, titled “Global Thinkers. Engaged Leaders,” highlights Kennesaw
State’s academics, state-of-the-art facilities, residence life and athletics programs.
“One of the benefits of being an NCAA Division I school is the opportunity to showcase
all of Kennesaw State our students, academic programs and campus life to broader audiences,”
said Daniel S. Papp, president ofKSU. “This spot captures the essence of what makes
Kennesaw State so special and demonstrates why so many students now consider Kennesaw
State their destination campus.”
Produced in-housein a collaboration between Kennesaw State’s Department of University
Relations, the Department of Audio Visual Technology Services, and the Athletics Department,
the spot features a video collage and images of students in various facets of campus
life, from science and laboratories to the arts, to athletics and on-campus living.
In addition to airing it during upcoming game broadcasts, Kennesaw State officials
plan to utilize the spot to promote KSU on the university’s website and over various
social media platforms.
According to KSU’s Vice President for External Affairs Arlethia Perry-Johnson, the
theme, “Global Thinkers. Engaged Leaders,” builds on a broader marketing campaign
currently being conducted by the University Relations department, “which positions
KSU as a university of increasing preeminence with many impressive achievements on
a wide variety of fronts.”
Kennesaw State Owls men’s and women’s basketball programs will receive expanded exposure during
the 2011-12 season as a result of an agreement between the Atlantic Sun Conference
The agreement calls for a total of 20 A-Sun games to be aired on ESPN, which has simulcasted
the CSS/A-Sun Friday Night Game of the Week for the past three seasons. CSS is a24-hour
sports channel providing a full slate of college sports to more than 50 million homes.
Part of the Comcast Sports Group, CSS is consolidated within the NBC Sports Group
and operates 14 local networks that deliver 2,400 sporting events annually and breaking
news and analysis.
Kennesaw State’s new athletic director, Vaughn Williams, is excited about the university’s
enhanced visibility in the collegiate sports arena. “As athletes, we see ourselves
as ambassadors for the university,” Williams stated. “Having the opportunity to showcase
a KSU public service announcement during one of our televised games is a great way
for us to help promote the university and our phenomenal achievements.”
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Kennesaw State University is the third-largest university in Georgia, offering 80
graduate and undergraduate degrees, including doctorates in education, business and
nursing and a new Ph.D. in international conflict management. A member of the 35-unit
University System of Georgia, Kennesaw State is a comprehensive, residential institution
with a growing population of 24,100 students from more than 130 countries.
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.