Watch Kennesaw State's new public service announcement

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“Global Thinkers. Engaged Leaders.” shines spotlight on university’s unique…

Georgia (Jan 15, 2012)

 
Click here to view Kennesaw State's new commercial.
 
KENNESAW, Ga.  (Jan. 12, 2012) — Kennesaw State University unveiled a brand-new public service announcement during the Jan. 13  men’s basketball game, when the Kennesaw State Owls took on the Mercer University Bears on Comcast/Charter Sports Southeast network (CSS).
 
The 30-second spot, titled “Global Thinkers. Engaged Leaders,” highlights Kennesaw State’s academics, state-of-the-art facilities, residence life and athletics programs.
 
“One of the benefits of being an NCAA Division I school is the opportunity to showcase all of Kennesaw State our students, academic programs and campus life to broader audiences,” said Daniel S. Papp, president ofKSU. “This spot captures the essence of what makes Kennesaw State so special and demonstrates why so many students now consider Kennesaw State their destination campus.”
 
Produced in-housein a collaboration between Kennesaw State’s Department of University Relations, the Department of Audio Visual Technology Services, and the Athletics Department, the spot features a video collage and images of students in various facets of campus life, from science and laboratories to the arts, to athletics and on-campus living. In addition to airing it during upcoming game broadcasts, Kennesaw State officials plan to utilize the spot to promote KSU on the university’s website and over various social media platforms.
 
According to KSU’s Vice President for External Affairs Arlethia Perry-Johnson, the theme, “Global Thinkers. Engaged Leaders,” builds on a broader marketing campaign currently being conducted by the University Relations department, “which positions KSU as a university of increasing preeminence with many impressive achievements on a wide variety of fronts.”
 
Kennesaw State Owls men’s and women’s basketball programs will receive expanded exposure during the 2011-12 season as a result of an agreement between the Atlantic Sun Conference and ESPN.
 
The agreement calls for a total of 20 A-Sun games to be aired on ESPN, which has simulcasted the CSS/A-Sun Friday Night Game of the Week for the past three seasons. CSS is a24-hour sports channel providing a full slate of college sports to more than 50 million homes. Part of the Comcast Sports Group, CSS is consolidated within the NBC Sports Group and operates 14 local networks that deliver 2,400 sporting events annually and breaking news and analysis.
 
Kennesaw State’s new athletic director, Vaughn Williams, is excited about the university’s enhanced visibility in the collegiate sports arena. “As athletes, we see ourselves as ambassadors for the university,” Williams stated. “Having the opportunity to showcase a KSU public service announcement during one of our televised games is a great way for us to help promote the university and our phenomenal achievements.”
 
 
 
 
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Kennesaw State University is the third-largest university in Georgia, offering 80 graduate and undergraduate degrees, including doctorates in education, business and nursing and a new Ph.D. in international conflict management. A member of the 35-unit University System of Georgia, Kennesaw State is a comprehensive, residential institution with a growing population of 24,100 students from more than 130 countries.



A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 38,000 students. With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu.

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