Kennesaw State University launches new Owls athletics logo

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  Image designed to generate greater brand awareness for rapidly growing athletics program…

Georgia (Jun 12, 2012) —  

Image designed to generate greater brand awareness for rapidly growing athletics program

KENNESAW, Ga.  (June 12, 2012) — Kennesaw State University's Director of Athletics Vaughn Williams today unveiled the primary logo in the university-wide athletics brand and identity program.

The Kennesaw State Department of Athletics teamed with Rickabaugh Graphics, a nationally recognized logo design company, and determined that the timing was perfect to initiate a new image that would match the rapid growth of the university and its Department of Athletics while providing greater brand awareness.

The process began a year ago when a committee was formed to review the Owls logo, brand awareness and opportunities for future growth. After several months, the department, after input from focus groups, decided to work with a professional athletics logo company to assist in the process of evaluating the current KSU athletics logo. 

The three marks introduced include the primary and secondary marks, along with the interlocking “KS.”

Merchandise featuring the new athletics logos will be available for purchase on the KSU Athletics online store ( It will also be sold at the Kennesaw State University bookstore and the Wal-Mart at Chastain Meadows and College Station, a regional sports apparel retailer with locations in Georgia, Mississippi and Tennessee, starting June 13.

“This is another step forward for Kennesaw State University to continue expanding and exposing its image to our community,” Williams said. “It also provides Kennesaw State students, faculty, staff, alumni and the community an opportunity to wear KSU athletics apparel with great pride and help market Kennesaw State University, its athletics department and teams.”

The Department of Athletics continues to work with Rickabaugh Graphics to develop the entire family of athletics marks. Athletics will celebrate the release of all marks on Aug. 20 at the KSU Welcome to the Block Fall Kick-off Event held on the Campus Green at Kennesaw State.

Please visit www.ksuowls.comfor more information on the new logo.


Kennesaw State University is the third-largest university in Georgia, offering 80 graduate and undergraduate degrees, including doctorates in education, business and nursing and a new Ph.D. in international conflict management. A member of the 35-unit University System of Georgia, Kennesaw State is a comprehensive, residential institution with a growing student population of 24,100 from more than 130 countries.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit