Candidates Gird For A 'Scorched Earth' Campaign

by Alan Greenblatt  May 16, 2012 If President Obama is already running campaign ads that…

Georgia (May 17, 2012) — by Alan Greenblatt 


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May 16, 2012

If President Obama is already running campaign ads that showcase people describing Mitt Romney as a "vampire" and a "job destroyer," what will the ads be like by November?

It's not unusual for an incumbent president to launch springtime attacks against a challenger, but the tone of the ads Obama has already run regarding Romney's business record and his views on foreign policy and social issues portend a highly negative campaign, political observers say.  …… 

"When they feel the heat, that's when they bring out the heavy artillery, says Kerwin Swint, author of Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time. 

With the economy still wobbly and Obama barely ahead or sometimes trailing Romney in the latest polls, the president's campaign will do everything it can to sully Romney's name before swing voters can picture him comfortably in the White House, Swint says

"They don't want to give independents a chance to get used to Mitt Romney as a credible president," says Swint, a political scientist at Kennesaw State University in Georgia. "Those images of greed and laying people off — that's what they want to shape over the summer." 





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