2012 Holiday Shopping: Faculty Experts


The first ads have hit the airwaves, retailers have already decorated for the holidays and soon…

Georgia (Nov 7, 2012) — The first ads have hit the airwaves, retailers have already decorated for the holidays and soon radio stations will be playing the best of the season. But what can we expect this holiday season? Will the lagging economy keep consumers from spending? What tricks do retailers have up their sleeve to entice buyers? And how can those weary salespeople deal with the stress of working during the holidays? Faculty experts from the Michael J. Coles College of Business are available to offer insights for your holiday shopping stories. Here is a list of professors and their area of expertise:

Link To Website


Randy Stuart, assistant professor of marketing

Holiday shopping; retail sales





Tyra Burton, senior lecturer of marketing

Black Friday shopping; online sales; gaming and entertainment; sale of Apple products





Deborah Lester, professor of marketing

Advertising; promotion; online sales; digital and mobile





Terry Loe,associate professor of professional sales; director, Center for Professional Selling

Negotiating a sale; understanding salespeople; how salespeople deal with holiday stress






A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu