2012 Holiday Shopping: Faculty Experts


The first ads have hit the airwaves, retailers have already decorated for the holidays and soon…

Georgia (Nov 7, 2012) — The first ads have hit the airwaves, retailers have already decorated for the holidays and soon radio stations will be playing the best of the season. But what can we expect this holiday season? Will the lagging economy keep consumers from spending? What tricks do retailers have up their sleeve to entice buyers? And how can those weary salespeople deal with the stress of working during the holidays? Faculty experts from the Michael J. Coles College of Business are available to offer insights for your holiday shopping stories. Here is a list of professors and their area of expertise:

Link To Website


Randy Stuart, assistant professor of marketing

Holiday shopping; retail sales





Tyra Burton, senior lecturer of marketing

Black Friday shopping; online sales; gaming and entertainment; sale of Apple products





Deborah Lester, professor of marketing

Advertising; promotion; online sales; digital and mobile





Terry Loe,associate professor of professional sales; director, Center for Professional Selling

Negotiating a sale; understanding salespeople; how salespeople deal with holiday stress






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