Kennesaw State professor honored by the Academy of Marketing Science

Joseph F. Hair Jr. of Coles College of Business named educator of the year KENNESAW, Ga. – (…

Georgia (Apr 1, 2011)Joseph F. Hair Jr. of Coles College of Business named educator of the year

KENNESAW, Ga. – (April 1, 2011) — Joseph F. Hair Jr., executive director of the Doctor of Business Administration Program at Coles College of Business at Kennesaw State University, has been named educator of the year by the Academy of Marketing Science.

“Joe richly deserves this award,” said Kathy S. Schwaig, interim dean for the Coles College of Business. “He’s recognized around the world as an expert in the field of marketing and quantitative methods.  Kennesaw State’s reputation and reach extends any time he delivers a lecture, whether he does so here on campus or in Europe or Australia.”

Hair, also a professor of marketing, has written nine different books updated with about 50 editions. He thinks the recent seventh edition of “Multivariate Data Analysis” was a big reason he won the award.

“It’s a book that teaches individual statistical methods that are the foundation for what is called data mining,” Hair said. “I provide an overview and how-to for all the techniques that you don’t hear about but are used to identify important relationships and find the pearls of wisdom.”

Hair previously was director of the Entrepreneurship Institute at the Ourso College of Business Administration at Louisiana State University. He has won many other awards and was named the Coles College Foundation Distinguished Professor for 2009. He’s also a past president of the Academy of Marketing Science, which is based out of Louisiana Tech.

He will receive this newest award May 25 at the AMS annual conference in Coral Gables, Fla.

The Academy of Marketing Science is an international organization founded in 1971. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge.


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KennesawState University is the third-largest university in Georgia, offering more than 70 graduate and undergraduate degrees, including doctorates in education, business and nursing, and a new Ph.D. in international conflict management. A member of the 35-unit University System of Georgia, Kennesaw State is a comprehensive, residential institution with a growing population of more than 23,400 students from 142 countries.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit