Coles College professor Joe Hair honored by Academy of Marketing Science

Kennesaw State University Professor Joseph Hair, Jr. Honored as 2011 AMS Cutco/Vector Distinguished…

Georgia (Jun 14, 2011) —  

Kennesaw State University Professor Joseph Hair, Jr. Honored as 2011 AMS Cutco/Vector Distinguished Marketing Educator by the Academy of Marketing Science

CORAL GABLES, FL--(Marketwire - Jun 13, 2011) - Joseph F. Hair, Jr., Professor of Marketing and DBA Director at Kennesaw State University in Kennesaw, Georgia, was awarded the 2011 AMS Cutco/Vector Distinguished Marketing Educator Award at The Academy of Marketing Science's (AMS) 40th Anniversary Conference, held May 25 at the Biltmore Hotel in Coral Gables, Florida. Hair was honored for his outstanding contributions to the marketing industry, his commitment to education and mentorship and his leadership within the AMS. The award is sponsored by Vector MarketingCorporation, the single-level direct sales division of Cutco Cutlery Corporation, the largest manufacturer and direct seller of kitchen cutlery in North America.

Hair earned his Ph.D. in marketing in 1971 from the University of Florida and has made an indelible impact on the marketing profession through his leadership, teaching, research, publications and textbook authorship. He has authored more than 40 books, including "Multivariate Data Analysis," which has made a lasting contribution to research across all the social sciences.

Hair's academic publications have appeared in top-level professional journals including the Journal of Academy of Marketing Science, Journal of Marketing Research, Journal ofAdvertising Research, Journal of Business Research, Journal of Retailing, Multivariate Behavioral Research, and others.

Hair served as president of the AMS from 1996 - 1998 and has also served as program chair and chair of the Board of Governors, helping to shape AMS' strategy and grow the organization in size and prestige internationally. AMS formally recognized his achievements with the title of Distinguished Fellow and as the 2009 recipient of the Harold W. Berkman Service Award.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit