Social media a path to job opportunity

“Anyone looking for a job in today’s competitive market without using social media is…

Georgia (Aug 23, 2010) — “Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.”


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So says Leonard Witt, who holds the Robert D. Fowler Distinguished Chair in Communication and is the founder and executive director of the Center for Sustainable Journalism at Kennesaw State University.

“If you’re looking for a job in a village of 30 people, your chances are slim,” he said. “Your chances are better in a village of 300 people, and many times better in a village of three million people.” That’s the advantage of using social media sites like LinkedIn, Facebook and Twitter to boost your job search.

“You greatly expand your universe, and with it your contacts, knowledge and employment possibilities,” he said.

With more companies and organizations incorporating social media practices into their operations, you may need social media skills to land — and keep — a job.

“CareerBuilder named social media as one of its top ten hiring trends in 2010, noting that one in five employers plan to add social media responsibilities to a current employee,” said Witt. “Eight percent plan to hire someone new to focus or partially focus on social media.”


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit