Music business founders leaving UGA for Kennesaw State

By Lee Shearer - Athens Banner-Herald Published Wednesday, July 07, 2010   The leaders of the…

Georgia (Jul 8, 2010)

By Lee Shearer - Athens Banner-Herald
Published Wednesday, July 07, 2010
The leaders of the University of Georgia’s Music Business Certificate Program are leaving to start a similar program at Kennesaw State University.
Kennesaw State announced this morning that the three UGA staffers who ran the program here will now head up that university’s new Music and Entertainment Business Program.
Bruce Burch, who founded the program at UGA, is now the first director of the KSU program.
Keith Perissi and Heather Malcom are also leaving the UGA program, Perissi to become the Kennesaw program’s associate director and Malcom to become its director of development.
Kennesaw State officials announced late last month that the university would launch the new program with a large grant from Atlanta entertainment lawyer Joel Katz of the Atlanta law firm Greenberg Traurig.
Officials at the suburban Atlanta university did not disclose the size of the grant from Katz, whose list of big-name clients includes Christina Aguilera, Time Warner Telecom, George Jones, Jimmy Buffet and Wurlitzer


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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit