KSU marketing seminar offers insights into neuroscience, consumers' unconscious behavior
Bestselling author shares insights into how companies can tap into consumers’ unconscious…
Georgia (Aug 11, 2010) — Bestselling author shares insights into how companies can tap into consumers’ unconscious behavior
- Bob Woodard, vice president of Global Consumer and Customer Insights, Campbell Soup Company
- Wendy Wood, provost professor of psychology and business, University of Southern California
- Doug Rossier, director of Consumer Device Services, Sprint/Nextel
A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.