KSU marketing seminar offers insights into neuroscience, consumers' unconscious behavior

Marketing forum

Bestselling author shares insights into how companies can tap into consumers’ unconscious…

Georgia (Aug 11, 2010)Bestselling author shares insights into how companies can tap into consumers’ unconscious behavior

KENNESAW, Ga. (Aug. 11, 2010) — The Coles College of Business at Kennesaw State University presents on Thursday, Aug. 26 a daylong symposium on how companies can be more effective in their marketing efforts by understanding consumers’ unconscious behavior and habits.
“For decades marketers have assumed that consumers make conscious, rational decisions,” says KSU professor and featured speaker Neale Martin. “But recent findings from neuroscience and cognitive psychology reveal just the opposite: Most behavior is the result of unconscious mental processes. By understanding habits and how to work with both the consumer’s conscious and unconscious minds, companies can radically improve every phase of their business.”
“The Force of Habit: Demystifying Unconscious Consumer Behavior” symposium for marketers and corporate executives.
Featured speaker is Neale Martin, visiting professor of innovation management at the Coles College of Business. Martin, CEO of Sublime Behavior Marketing, is the author of the bestselling book “Habit: The 95% of Behavior Marketers Ignore.”
Guest speakers include:
  • Bob Woodard, vice president of Global Consumer and Customer Insights, Campbell Soup Company
  • Wendy Wood, provost professor of psychology and business, University of Southern California
  • Doug Rossier, director of Consumer Device Services, Sprint/Nextel
Thursday, Aug. 26, 8 a.m. - 4 p.m.
KSU Center, 3333 Busbee Drive, Kennesaw, GA. 30144
To register, please go to  http://coles.kennesaw.edu/execed/behavioral-marketing.htm


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu