In Tough Times, Companies Coddle Their Regulars

With the recession making it tough to win new clients, small businesses are stretching their…

Georgia (Jun 30, 2009) — With the recession making it tough to win new clients, small businesses are stretching their resources to keep loyal customers. Some companies are allowing regulars to stagger payments or place smaller orders, and even throwing in free services to keep long-time customers interested. With fewer new clients coming in, small businesses hope that holding onto regulars will help maintain stability and possibly boost sales when the economy bounces back … But an advantage that small companies have over larger counterparts with myriad management layers is the ability to tailor tactics to individual customers and make decisions faster. "Their size makes them more flexible," says Joseph Astrachan, executive director of the Cox Family Enterprise Center at Kennesaw State University


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A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit