High Inflation Making Business Risky
As the government considers another series of stimulus initiatives, the threat of
(Oct 20, 2009) —
As the government considers another series of stimulus initiatives
, the threat of inflation looms larger for small-business owners.
The August reading of the Consumer Price Index stood down 1.5% below that of the
year-ago period, but analysts and economists say they are concerned that new spending,
combined with a raft of earlier initiatives, will soon trigger higher prices for
goods and services.
"When the government borrows a lot of money, at some point, they have to pay for
it," says Rob Fairlie, an economics professor at the University of California at
Santa Cruz. "One way to do that is print money, and, if they print more money, that
printing devalues the currency."
In a sign that inflationary pressures are already taking root, the U.S. dollar has
begun to soften. In the last six months, the dollar has fallen more than 11% against
a basket of trade-weighted major currencies, the U.S. Dollar Index Futures. Last
Friday, that index touched 75.9, its lowest level since August 2008.
Of course, a softer dollar typically helps exporters, as their products and services
become cheaper for foreign shoppers. U.S. exports rose in August by $200 million
to $128.2 billion, while the trade gap narrowed 3.6% to $30.7 billion, up from $31.9
billion in July, according to the Commerce Department.
However, "most small businesses don't export," says Bill Dunkelberg, chief economist
for the National Federation of Independent Business in Washington. Small U.S. businesses
are typically service-based and rely mainly on American consumers, he says.
But even without inflation, small businesses tend to pay more than big firms for
everything from office supplies to health insurance, says Chad Moutray, the Small
Business Administration's chief economist. For example, manufacturers with fewer
than 50 employees paid 35% more for electricity than the industry average, while
manufacturers that employ a thousand or more workers paid 17% less than the average,
according to a 2008 study of energy costs from the SBA's Office of Advocacy.
Bigger firms typically have more room to negotiate lower prices than small companies.
In addition, big businesses are often more productive than smaller firms using the
same relative resources, Moutray says.
Although most businesses want to boost prices to keep up with higher costs, making
your goods and services more expensive during a downturn may not serve your bottom
line. "If you raise prices, people will of course buy less. They don't have the income,"
says Dunkelberg, who says many economists (including him) expect the unemployment
rate (9.8% in September) to worsen before it improves next year. As a result, many
companies may sacrifice near-term profits as they absorb higher materials costs,
Leaning on a credit line to purchase inventory or pay employees during a slow sales
period may seem like an effective solution, but a spike in inflation could also cause
a business's cost of capital to surge, says Joseph H. Astrachan, the executive director
of the Cox Family Enterprise Center at Kennesaw State University in Kennesaw, Ga.
If inflation rises high enough, the Federal Reserve may attempt to moderate prices
by raising interest rates, he says. So even if owners have a revolving line of credit
that wasn't eliminated or slashed dramatically in the credit crisis, their cost of
capital would jump, Astrachan says.
Then, of course, employees will want more money to keep up with higher prices. Although
employers have a little more power to withhold raises now because the job market
is so poor, to keep quality staff members around, you continually have to pay them
more, says Astrachan. However, "when someone says 'I want a raise' and then the boss
says 'by the way, I can replace you,' inflation gets nasty," he says.
Five Tips for Beating Inflation
Inflation can be a destructive force — particularly for small businesses. Here are
five ways to help improve your odds for survival:
Stock up. If you think inflation is going to heat up, buy as much inventory as possible now,
while it's still cheap, says Bill Dunkelberg, of the Federation of Independent Business
in Washington. In addition, keep an eye peeled for any closings in your industry,
he says. As competitors shutter, consider buying up their old inventories at heavily
Lock down. Many firms were able to negotiate lower-price contracts with their vendors and
landlords thanks to the downturn; try to lock down those deals for longer, says Joseph
H. Astrachan, the executive director of the Cox Family Enterprise Center at Kennesaw
State University in Kennesaw, Ga. But be aware that by locking down longer-term contracts,
you're risking getting stuck paying rent or some other cost for as long as the contract
— even if your business goes under, he says.
Pay off. As rates often rise during inflationary periods, pay off your interest-accruing
debts as much as possible, says Astrachan. However, if you'll need working capital,
which is often the case when rates rise, try to lock in loan rates now rather than
pay off your line, he says.
Tie in. You might also tie contracts to the Consumer Price Index, Astrachan says. So, as
the CPI rises, so too will your prices. To sweeten the deal for vendors, "build in
things they want," he says. For instance, include a clause in your contract that
stipulates that the linked rate only applies when payment is received on time.
Join together. Big companies can command lower prices, because, well, they're bigger, but your
company can also take advantage of economies of scale by connecting with other small
companies to make joint purchases, Astrachan says. By joining so-called buying cooperatives
like UniPro Foodservice, a foodservice distributor in Atlanta, or an informal group
that sprouts in your own community, you can leverage the group's buying power to
negotiate lower prices, he says.
Link To Articlehttp://online.wsj.com/article/SB10001424052748704500604574483342490429008.html
A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its approximately 38,000 students. With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status, and one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu.