KSU marketing educator Joe Hair writes five more books

Kennesaw‚ Ga. (March 22‚ 2007) – Joseph F. Hair‚ Ph.D.‚ a professor of…

Georgia (Mar 22, 2007) — KSU marketing educator Joe Hair writes five more books

Terri Thornton


Director of University Relations
Frances Weyand Harrision

Contact/Writer: Terri Thornton‚ 404−932−4347 or territhornton@mindspring.com

Kennesaw‚ Ga. (March 22‚ 2007) – Joseph F. Hair‚ Ph.D.‚ a professor of marketing in the Coles College of Business at Kennesaw State University‚ authored five textbooks this past year. The books‚ published by top academic publishers‚ cover topics including marketing strategies‚business and marketing research and sales management.

“Traditional marketing strategies are evolving rapidly‚” Hair says. “It’s important for students to understand how factors such as technology are changing marketing and enabling businesses to provide better customer solutions.”

Technology plays an important role in all the new books. But one of the books‚ “MKTG‚” published by South−Western Publishing‚ is far different from the typical textbook. The concise‚ visually stimulating publication is roughly the size of a magazine‚ so it’s easy to carry around. It also has a cutting−edge online component: an interactive Web site offers podcasts‚ animated visual summaries‚ cell−phone downloads‚ interactive quizzes‚ streaming video‚ games‚ polls and surveys. Faculty members can also supplement their lessons with free online marketing news.

South−Western Publishing also published the 9th edition of “Marketing‚” one of the world’s most widely−used marketing texts‚ in January. The hardcover volume includes current information on the rapidly−changing business climate‚ with sections on marketing via cell−phones‚ product placement and businesses’ increased reliance on technology for customer communications.

Plus‚ McGraw−Hill will soon publish an “essentials” version of the third edition of “Marketing Research.” While “Marketing Research” (published last year) is a standard textbook‚ the essentials version is roughly half as long. Instead of being lecture−based‚ it includes more guidance for projects that students can undertake in class.

Another book for the global business research market was published by John Wiley & Sons‚ Inc. Titled “Research Methods for Business‚” the softcover volume examines business research methods leading companies in Europe and Asia use‚ emphasizing the different approaches necessary outside the U.S.

Later this year‚ Houghton−Mifflin will publish “Sales Management: Building Partnerships.” It focuses on how information technology affects customer relationship management (CRM)‚ the use of technology to interface with customers‚ and how technology can improve personal interaction and help build strategic partnerships.

“Joe Hair has now published a total of 31 books‚ eight of them since arriving at KSU less than two years ago‚” said Coles College Dean Tim Mescon. “These new titles‚ plus the four peer−reviewed journal articles that have been accepted during his time here‚ show why he is one of the most respected marketing educators in the world today.”

Hair was recently named the 2007 Marketing Management Association’s Innovative Marketer of the Year. He also chairs the Board of Governors of the Academy of Marketing Science‚ and the Board of Directors of the Association of Marketing and Healthcare Research.


A member of the 35−unit University System of Georgia‚ Kennesaw State University is a comprehensive‚ residential institution with a growing student population approaching 20‚000 from 132 countries. The third−largest university in Georgia‚ Kennesaw State offers more than 60 graduate and undergraduate degrees‚ including a new doctorate in education.



A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu