Executive sales seminar to be held

“The Hard Truth about Professional Selling‚” an executive−level sales seminar‚ will be hosted…

Georgia (Jul 28, 2006) — Executive sales seminar to be held

Terri Thornton


Media contact: Terri Thornton‚ 404−932−4347‚ territhornton@mindspring.com

Kennesaw‚ Ga. – “The Hard Truth about Professional Selling‚” an executive−level sales seminar‚ will be hosted by the Center for Professional Selling based at the Coles College of Business at Kennesaw State University. Leading researchers and authorities on selling and sales management will lead the one−day seminar on Tuesday‚ Nov. 14‚ at the KSU Center. It is designed for sales leaders‚ business owners and sales executives.

The agenda will examine research that reveals much about the strategy‚ productivity and performance of successful sales persons‚ and well as their characteristics and best practices. The faculty and industry experts will impart five trends that shape the future of selling‚ and how to leverage them; how to move past the competition; the science behind effective recruiting; building an ethical and effective sales culture; and what “multi−channel” means to the professional sales force.

The faculty includes Terry Loe‚ Ph.D.‚ Director of the Center for Professional Selling at the Coles College of Business‚ and Pat Schul‚ founder of the Schul Group‚ who will be joining the KSU faculty in January 2007.

Loe‚ an internationally recognized expert‚ has published more than 30 articles in sales and academic journals‚ and his research has won several awards. He also created¸ developed and directs the annual National Collegiate Sales Competition‚ which involves the leading university sales programs from across the United States‚ Canada and Mexico.

Schul is actively involved in coaching executives and their teams to better understand the issues impacting their top−line capabilities and performances. He has also been Managing Director and Global Sales Leader for Marsh Inc.‚ the world’s largest risk management and insurance brokering organization.

BPT Partners will co−present “The Hard Truth about Professional Selling.” Additional seminars in San Antonio and Dallas will be co−hosted by BPT and Baylor University.

The cost is $695 per person‚ and KSU alumni receive a $100 discount. For more information contact Bill Howell at 770−856−2418 or email bhowell@bptpartners.com.


Kennesaw State University is a comprehensive‚ residential institution with a growing student population approaching 20‚000 from 132 countries. The third largest state university out of 35 institutions in the University System of Georgia‚ Kennesaw State offers more than 60 graduate and undergraduate degrees‚ including a brand new Doctorate of Education in Leadership.



A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu