BrandsMart’s EVP Speaks to KSU Students

The Michael J. Coles School at Business of Kennesaw State University has announced its upcoming…

Georgia (Jan 23, 2006) — BrandsMart’s EVP Speaks to KSU Students

Terri Thornton


Contact: Terri Thornton‚ 404−932−4347 or

The Michael J. Coles School at Business of Kennesaw State University has announced its upcoming executive lecture program as part of the Tetley Distinguished Leader Lecture Series.

Larry Sinewitz‚ executive vice president of BrandsMart USA‚ will kick off the series on Tuesday‚ Jan. 24 by discussion how BrandsMart’s big box concept has become the number one discount retailer of consumer appliances‚ electronics and housewares in the region. The south Florida−based chain recently entered the Atlanta market.

“BrandsMart has sales of $125 million per location and outsells its competition by as much as 15 times per selling location‚” says Coles College Dean Tim Mescon. “Larry Sinewitz will undoubtedly have great information to share about branding‚ retail competition and merchandising.”

The one−hour talk will take place at 5 p.m. in the University Rooms of the KSU Student Center.

Sinewitz is one of three executives who will be speaking to Kennesaw’s business students. Speaking on Feb. 27 will be Dean Eisner‚ president and CEO of Manheim Auctions‚ the world’s largest auto auction company. On March 28‚ Caz Matthews‚ recently named president of Blue Cross Blue Shield of Georgia‚ will speak.

“These one−hour programs expose our students to some of the nation’s great business leaders and let these business leaders interact with our faculty and students‚” said Mescon. “We have three exceptional executives from three fascinating organizations. Their front−line insights will prove invaluable to our students as they pursue their academic and business careers.”


Kennesaw State University is a comprehensive‚ residential institution with a growing student population of 18‚500 from 132 countries. The third largest state university out of 35 institutions in the University System of Georgia‚ KSU offers more than 55 undergraduate and graduate degree programs.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit