BrandsMart’s EVP Speaks to KSU Students
The Michael J. Coles School at Business of Kennesaw State University has announced its upcoming…
Georgia (Jan 23, 2006) — BrandsMart’s EVP Speaks to KSU Students
Terri Thornton
Abstract
Contact: Terri Thornton‚ 404−932−4347 or territhornton@mindspring.com
The Michael J. Coles School at Business of Kennesaw State University has announced
its upcoming executive lecture program as part of the Tetley Distinguished Leader
Lecture Series.
Larry Sinewitz‚ executive vice president of BrandsMart USA‚ will kick off the series
on Tuesday‚ Jan. 24 by discussion how BrandsMart’s big box concept has become the
number one discount retailer of consumer appliances‚ electronics and housewares in
the region. The south Florida−based chain recently entered the Atlanta market.
“BrandsMart has sales of $125 million per location and outsells its competition by
as much as 15 times per selling location‚” says Coles College Dean Tim Mescon. “Larry
Sinewitz will undoubtedly have great information to share about branding‚ retail competition
and merchandising.”
The one−hour talk will take place at 5 p.m. in the University Rooms of the KSU Student
Center.
Sinewitz is one of three executives who will be speaking to Kennesaw’s business students.
Speaking on Feb. 27 will be Dean Eisner‚ president and CEO of Manheim Auctions‚ the
world’s largest auto auction company. On March 28‚ Caz Matthews‚ recently named president
of Blue Cross Blue Shield of Georgia‚ will speak.
“These one−hour programs expose our students to some of the nation’s great business
leaders and let these business leaders interact with our faculty and students‚” said
Mescon. “We have three exceptional executives from three fascinating organizations.
Their front−line insights will prove invaluable to our students as they pursue their
academic and business careers.”
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Kennesaw State University is a comprehensive‚ residential institution with a growing
student population of 18‚500 from 132 countries. The third largest state university
out of 35 institutions in the University System of Georgia‚ KSU offers more than 55
undergraduate and graduate degree programs.
A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
