Veteran marketing expert Joe Hair joins Coles College of Business

The Coles College of Business at Kennesaw State University is ratcheting up its marketing expertise…

Georgia (Jul 7, 2005) — Veteran marketing expert Joe Hair joins Coles College of Business

Terri Thornton


Contact: Terri Thornton‚ 404−932−4347‚ or

The Coles College of Business at Kennesaw State University is ratcheting up its marketing expertise‚ especially in the exploding area of data mining‚ with the addition of Joseph F. Hair‚ Jr.‚ Ph.D. to the faculty of the Coles College of Business. He will join the Coles College as a professor this fall.

Hair has been advancing the field of marketing research for more than three decades and has authored more than 40 books.

“Joe is one of the top marketing experts in the nation‚” says Coles College Dean Tim Mescon. “He has literally written the book on marketing research. Actually‚ it’s a bestseller.” Hair’s text Marketing is used around the world‚ has been translated into Spanish‚ Portuguese‚ Chinese and Malaysian‚ and has English−language editions adapted for more than 15 countries. His book Multivariate Data Analysis explores research techniques such as data mining and has been widely praised for being understandable and accessible for even the non−statistician.

Hair comes to KSU from Louisiana State University‚ where he has been highly successful as director of the Entrepreneurship Institute in the Ourso College of Business. Under his leadership‚ the Entrepreneurship Institute was named one of the top 12 such programs in the country by Entrepreneur magazine in 2003 and third in the country by Forbes magazine/Princeton Review in 2004. Hair received the Outstanding Marketing Teaching Excellence award from the Academy of Marketing Science in 2004.

He is currently president of the Society for Marketing Advances‚ and is program chair of the 2005 Academy of Marketing Science Conference. He has also been recognized as a Distinguished Fellow of the Society for Marketing Advances‚ the Academy of Marketing Science‚ and Association for Collegiate Marketing Educators. He has also held leadership positions with several other prestigious organizations.

The new professor proclaims that he is eager to add his experience to the offerings at the Coles College.

“The Coles College is an impressive institution that fosters a strong understanding of marketing principles‚” he says. “I think together‚ we can make great strides in producing world class research as well as in serving the more applied needs of the business community.”

He brings more than an academic background to his new position. His extensive experience in the business community is sought−after worldwide. He has been retained as a marketing consultant in the food‚ healthcare‚ telecommunications‚ financial services‚ and electronics industries‚ and has provided expert testimony in a variety of situations. His clients have included Coca Cola‚ GM‚ Kroger‚ Toyota and Holiday Inns.

Hair joins a university committed to celebrating the best in business achievement. The Department of Marketing and Professional Sales at the Coles College is home to the national Collegiate Sales Competition. It is the only competition of its kind‚ in which students square off based on their sales skills. The Coles College also hosts such cutting edge marketing initiatives as the new Creativity and Innovation Project‚ which uses a faculty of experts in applied creativity to encourage creative approaches in academia and the business world.


Kennesaw State University is a comprehensive‚ residential institution with a growing student population of 18‚000 from 129 countries. The third largest university in the state‚ and a member of the 34−institution University System of Georgia‚ KSU offers more than 55 undergraduate and graduate degree programs.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit