Kennesaw State’s corporate ad campaign wins award
Kennesaw State University’s first ever‚ corporate image campaign has been selected by the Council…
Georgia (Jan 25, 2005) — Kennesaw State’s corporate ad campaign wins award
Frances Weyand
Abstract
Contact: Frances Weyand‚ Director of University Relations‚ 770−423−6203 or fweyand@kennesaw.edu
Kennesaw State University’s first ever‚ corporate image campaign has been selected
by the Council for the Advancement and Support of Education as the 2004 Grand Award
Recipient in Print Advertising.
The university’s historic corporate image campaign‚ launched in the summer of 2004‚
is designed to build awareness among the state’s business and political leaders of
the high caliber of the university’s graduates. The Important Role Georgia Companies
Play in Helping Educate Tomorrow’s Leaders is the message of this two−year−long campaign.
“The message in this innovative campaign challenges organizations and business leaders
to partner with KSU to help graduate the next generation of leaders‚” said Director
of University Relations Frances Weyand. “While Kennesaw State relies on state funding
and student tuition for excellence in education‚ it’s the additional support of individuals
and corporations that allows KSU to go the extra mile.”
First revealed to the public at a kickoff reception in August‚ the ad campaign was
rolled out as a series of print advertisements that continue to appear in business
publications throughout metro Atlanta and the state of Georgia. These ads feature
four KSU alumni who credit their successful careers to the strong foundation of learning
they gained at Kennesaw State University. Designed and produced by Point of Vision‚
an Atlanta firm that specializes in communications‚ the print ads are part of an overall
strategic institutional marketing initiative aimed at garnering support from the business
community.
“As a follow up to this initial series‚ a newly created set of ads featuring students
is planned in the near future in an effort to continue providing the university a
high−visibility context to support fundraising in the corporate community over the
next year‚” said Weyand.
The new series is scheduled for rollout in March 2005.
To see the award−winning print ads‚ visit Kennesaw State University’s corporate image
campaign at www.kennesaw.edu/nextgeneration
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Kennesaw State University is a comprehensive‚ residential institution with a growing
student population of 18‚000 from 132 countries. The third largest university in the
state‚ and a member of the 34−institution University System of Georgia‚ KSU offers
more than 55 undergraduate and graduate degree programs.
A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
