Kennesaw State wins national planned giving award

Terry L. Balko‚ Kennesaw State University’s director of planned giving‚ recently…

Georgia (Dec 1, 2004) — Kennesaw State wins national planned giving award

Karen Kennedy


Contact: Frances Weyand‚ Director of University Relations‚ 770−423−6203 or

Terry L. Balko‚ Kennesaw State University’s director of planned giving‚ recently received the first eMarketer of the Year Award from Crescendo Interactive. Crescendo is the largest provider of planned giving marketing systems in the country and provides the software program GiftLegacy used by Balko and Kennesaw State.

“GiftLegacy has revolutionized marketing for planned giving‚” Balko said. Through the program‚ he is able to stay in touch with potential donors through weekly emails that provide information on gift planning.

Gary Palmer‚ who works with Balko as the planned giving coordinator‚ was also recognized at Crescendo’s Planned Giving Conference for his work on Kennesaw State’s planned−giving Web site‚ which seamlessly interfaces with Crescendo’s.

Balko also recently completed the educational requirements necessary to become a Certified Senior Advisor‚ as designated by the Society of Certified Senior Advisors.


Kennesaw State University is a comprehensive‚ residential institution with a growing student population of 18‚000 from 129 countries. The third largest university in the state‚ and a member of the 34−institution University System of Georgia‚ KSU offers more than 55 undergraduate and graduate degree programs.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit