KSU student places in national public relations competition
Kennesaw State University communication student Leah Chase recently placed third in PR Week's…
Georgia (Apr 14, 2003) — KSU student places in national public relations competition
Kennesaw State University communication student Leah Chase recently placed third in
PR Week's 2003 PR Student of the Year competition. Chase received an all−expenses−paid
trip to New York for the awards ceremony‚ a $1‚000 cash prize and a paid internship
with public relations firm Weber Shandwick‚ sponsor of this year's student competition.
The 150 student participants were charged with writing a media campaign for Ray−Ban sunglasses. Chase's campaign involved the use of models as food vendors promoting the glasses at an NCAA football game. The judges looked for the use of real−life public relations skills in the scenarios the students created. "I was simple‚ clear and to the point‚" Chase said. "Confidence helped."
PR Week is a trade publication providing news‚ analysis and job information for the public relations industry. Weber Shandwick is the world's largest public relations and communications management firm. Chase will begin her internship in Weber Shandwick's Atlanta office this summer. Following her graduation in December 2003‚ Chase hopes to continue in public relations with an emphasis in consumer relations and crisis management.
"This is really a phenomenal accomplishment‚" said Dr. Lisa Lyon‚ assistant professor of communication. "Leah received no class credit or extra credit. I consider it quite a boon for our program and our university."
Kennesaw State University is a comprehensive‚ residential institution with a growing student population of 15‚600 from 118 countries. The fifth largest out of 34 institutions in the University System of Georgia‚ KSU offers 55 undergraduate and graduate degree programs.
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.