The China Challenge Day-long program in Atlanta will examine opportunities for U.S. businesses

Business potential for U.S. companies in the world's most populous market −− China…

Georgia (Jan 27, 2000) — The China Challenge Day-long program in Atlanta will examine opportunities for U.S. businesses



Business potential for U.S. companies in the world's most populous market −− China −− will be the focus of a seminar in early February.

"China: Opportunities and Challenges for U.S. Companies" is scheduled for Friday Feb. 7. Organized by the China Research Center based at Kennesaw State University‚ the one−day seminar will cover topics ranging from the business environment in China‚ to political and economic risks for companies doing business there‚ to intellectual property issues.

People involved in or interested in doing business in China‚ as well as those seeking up−to−date information and insights on Chinese politics and economics are welcome to attend. Organizers predict the program will attract business people and academics from throughout the Southeast.

One area of discussion will be the aftermath of the 2002 Communist Party Congress held in Beijing last November‚ which resulted in significant changes in party leadership and private enterprise development.

"The Party Congress‚ along with China's entry into the World Trade Organization‚ are changing the landscape of China's private sector‚" says conference chair and China Research Center Director Penelope Prime‚ a professor at the Coles College of Business at Kennesaw State University. "The conference will detail what these reforms mean for American business‚" she adds.

Among presentations and discussions on the agenda are:

Key Political Risk Factors in China
Understanding the Business Environment
WTO and Chinese Labor Law
Business Planning for China: Art or Science?
A Small Company's Journey into the China Export Market
Opportunities in China for U.S. Companies
Moderators and panelists on those and other topics will include fellows of the China Research Center‚ representing universities and colleges across Georgia‚ the Carter Center and businesses such as KPMG. The China Research Center serves as a bridge and base for collaboration between the Southeastern U.S. and China. It promotes original research‚ educates the public and offers free access to China−related information through its Web site at

U.S.−China Business Council President Robert Kapp will deliver the keynote address during lunch. The Council is the principal organization of American firms engaged in trade and investment with China.

Sponsors of the seminar include Troutman Sanders‚ LLP; KPMG; Competitive Edge magazine; the Michael J. Coles College of Business at Kennesaw State University; and the Center for Asian Studies at Georgia State University.

Cooperating organizations include The Southern Center for International Studies; the Georgia Tech Center for International Business Education and Research (GTCIBER); the U.S. Export Assistance Program of the U.S. Department of Commerce; and the National Association of Chinese Americans (NACA).

The program‚ which will run from 8:00 a.m. until approximately 3:30 p.m. on Feb. 7‚ will be held at Georgia State's Student Center Auditorium at the corner of Courtland and Gilmer Streets in Atlanta. For more information contact Penelope Prime at 770−423−6579 or


Kennesaw State University is a comprehensive‚ residential institution with a growing student population of 15‚600 from 118 countries. The fifth largest out of 34 institutions in the University System of Georgia‚ KSU offers 55 undergraduate and graduate degree programs.


A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit