Kennesaw State students win General Motors Award

11/1/00 − Kennesaw State University marketing students were awarded first place in the…

Georgia (Nov 1, 2000) — Kennesaw State students win General Motors Award

Staff

Abstract

11/1/00 − Kennesaw State University marketing students were awarded first place in the General Motors Marketing Internship competition. The nationwide competition included more than 135 participants and involved the creation of a marketing campaign for GM dealerships.



The KSU marketing students formed an advertising agency called AdOvations that planned‚ developed‚ executed and evaluated a comprehensive promotional campaign for Carl Black Buick‚ Pontiac‚ GMC Truck. The campaign targeted the KSU community.



This is the third time KSU marketing students have won a national GMMI award.


 

A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 41,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the second-largest university in the state. The university’s vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu

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