Fifth Third Bank Extends Sponsorship with Kennesaw State University
Stadium naming rights continue through 2023
KENNESAW, Ga. (Oct 3, 2018) — Fifth Third Bancorp (Nasdaq: FITB) announced today that it will extend its sponsorship agreement with Kennesaw State University for four years, until 2023. The agreement with KSU Athletic Association grants the Bank naming rights to the university’s stadium and designation as the Official Bank of Kennesaw State Athletics.
Fifth Third entered the agreement with KSU Athletic Association in 2013, which included substantial support for improvements to the newly named Fifth Third Bank Stadium and financial support of other athletics programs and facilities.
“Fifth Third Bank is proud to be the Official Bank of Kennesaw State Athletics, and we are excited to renew our partnership with the university,” said Randy Koporc, regional president for Fifth Third Bank (Georgia). “Fifth Third Bank Stadium is a source of pride for us. We are committed to building stronger communities, and it’s an honor to support our next generation of leaders through sponsorship of some of KSU’s programs.”
Kennesaw State officials are also excited by the longer agreement. “Fifth Third Bank shares our values of building champions in the classroom, on the field and in the community,” said KSU Director of Athletics Milton Overton. “We are thrilled they are investing in our student-athletes that will help shape future generations.”
As part of the extended partnership, Fifth Third Bank is committed to making the fan experience at Fifth Third Bank Stadium a Fifth Third better®. Starting with the Sept. 15 home opener versus Alabama State, Kennesaw football fans are able to use new Fifth Third Bank mobile charging stations throughout the stadium, enjoy the Fifth Third Bank helmet shuffle interactive game and participate in the Fifth Third Bank money machine game.
In 2017, Fifth Third launched an advertising campaign which plays on the improper fraction implied by the Bank’s name. As a fraction, 5/3 translates to more than 100 percent ‒ 166.7 percent ‒ which represents going the extra mile to help customers reach their financial goals. Since that time, the Bank has established a culture of making every aspect of banking a Fifth Third better®.
Fifth Third Bank entered the Georgia market in 2008 with the acquisition of First Horizon Bank. The Bank has 30 financial centers in the Atlanta area, including ones in Kennesaw, Roswell and other areas of Cobb County, and three locations in Augusta. The Bank recently announced it plans to welcome additional branches throughout Atlanta in the next two years.
About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of June 30, 2018, the Company had $141 billion in assets and operated 1,158 full-service Banking Centers and 2,458 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 54,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2018, had $368 billion in assets under care, of which it managed $37 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank. Member FDIC.
A leader in innovative teaching and learning, Kennesaw State University offers more than 150 undergraduate, graduate and doctoral degrees to its more than 35,000 students. With 13 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia and the third-largest university in the state. The university's vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the region and from 92 countries across the globe. A Carnegie-designated doctoral institution, it is one of the 50 largest public institutions in the country. For more information, visit kennesaw.edu.